Local businesses in Sarawak (Kuching, Miri) are facing critical pain points: high commissions from third-party platforms (GrabFood/Foodpanda), loss of customers, and lack of online visibility. By combining Local SEO + Self-Built Digital Tools, you can bypass platform fees, build your own customer database, and turn the 30% commission you used to pay into ad spend and customer loyalty.
1. For Restaurants: Web Ordering + SEO = Zero Commission
Local Adaptation Features
- Multi-language Menu: Malay + Chinese switching. Mark dishes as "Halal" (Crucial for Muslim customers).
- Local Payment: Integrate TNG, Boost, DuitNow, and keep Cash on Delivery (COD).
- WhatsApp Link: Sync orders directly to WhatsApp.
- Delivery Zones: Clearly defined zones for Kuching/Miri (30-60 mins delivery).
SEO & Loyalty Strategy
- Keywords: "Kuching Food Delivery No Commission", "Sarawak Halal Food Online".
- Reinvest Fees: Use the saved 30% commission for Google Ads or TikTok Local Ads.
- Membership: "Register for RM5 off" to collect phone numbers for future WhatsApp marketing.
2. For Fruit Stores: Lightweight Software + Freshness
Software Core Features
Freshness Alert
Mark durian/fruits with maturity levels (e.g., "D168 Fresh Drop Today") and "Pre-order 3 days ahead" to avoid stock rot.
Inventory Warning
Auto-alert when stock is low. Connects with rural orchards for restocking. Drops shortage rate from 15% to 2%.
Group Buying
"Buy 3 Durians get 20% off". Use WeChat Mini-program or Mobile Web for easy sharing.
star Local Case Study: "Sambal Kenyalang"
The Pain
Relied on platforms with high fees. No customer data ownership.
The Fix
Built a WordPress site with "Sarawak Sambal Online" SEO. Promoted via TikTok.
Result
800 bottles/month. 35% repeat customers. 20% profit increase.
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