Breaking the Geographic Limit
For many businesses in Miri, the market is limited to the local population. Expanding to Peninsular Malaysia or internationally seems daunting due to logistics, language barriers, and marketing costs. This case study highlights how one of our partners, "Sambal Kenyalang", broke these barriers.
crisis_alert The Challenge
"Sambal Kenyalang" produced high-quality, authentic Sarawak paste but relied heavily on local foot traffic and exhibitions. They wanted to sell to West Malaysia and Singapore but lacked a digital team and cross-border expertise.
The BlackSea Solution
AI Translation
Deployed an AI-powered multilingual website that instantly localized content for English, Chinese, and Malay audiences.
Cross-Border Marketing
Used AI to analyze trending food topics in Singapore/KL, targeting ads precisely to expats craving Sarawak food.
Automated Logistics
Integrated J&T and international shipping APIs to calculate shipping costs instantly at checkout.
The Results
Within 6 months, online sales surpassed offline retail. 35% of revenue now comes from Singapore. The brand has successfully transformed from a "Miri souvenir" to a regional condiment player.
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